When luxury fashion brands set out to make a lasting impression, they often look for unique, boundary-pushing experiences. In this case, Funk Bowling was given the opportunity to blend the world of high fashion and interactive entertainment by bringing two custom duckpin bowling lanes to life for the Jacquemus x Neiman Marcus pop-up in Dallas, Texas.
Hosted in the NorthPark Center Mall, this exclusive pop-up store was designed to elevate the launch of Jacquemus’ latest collection—an experience that Funk Bowling made even more extraordinary with bespoke bowling lanes that were as stylish as they were functional.
Project Details
The project was a special and unique request that came with its own set of challenges and opportunities. Funk Bowling worked closely with the Jacquemus x Neiman Marcus team, as well as the architects involved, to design two custom duckpin bowling lanes that perfectly fit into the pop-up space. These lanes were no ordinary installations; they had to reflect the high-fashion vibe of the store while still offering a unique entertainment experience for visitors.
One of the most critical aspects of the project was the seamless integration into the luxury retail environment. Funk Bowling’s team of experts designed the bowling lanes to not only fit the aesthetic of the pop-up store but also to ensure that the installation process would be quick and efficient. The lanes were pre-assembled in Funk Bowling’s warehouse, ready to be set up in just one hour. This ensured minimal disruption to the store’s opening and allowed the space to be transformed with ease.
The bespoke lanes featured Funk’s cutting-edge technology, including the Funk Platform scoring system and on-lane projections, providing a modern, interactive experience that perfectly complemented the high-fashion atmosphere. With vibrant, sleek designs and bold aesthetics, the lanes became a focal point for visitors, adding a playful yet luxurious touch to the pop-up experience.
About the Client
Neiman Marcus is a leader in luxury retail, known for offering exclusive, high-end products and experiences. The Jacquemus x Neiman Marcus collaboration brought a contemporary edge to their already renowned reputation, pushing the boundaries of traditional luxury retail. For this event, Neiman Marcus partnered with Jacquemus, a French fashion house known for its bold, modern designs, to create an experiential pop-up store that would leave a lasting impact on Dallas shoppers.
The pop-up store at NorthPark Center Mall in Dallas was a fusion of fashion, art, and entertainment, designed to showcase the latest collection from Jacquemus in a highly interactive way. This venture aimed to provide shoppers with an immersive retail experience while also elevating the Jacquemus x Neiman Marcus brand identity through a combination of high fashion and innovative entertainment.
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